Athletic Outlet originally began as a garage sale. In July of 1994 it was decided that a team athletic manufacturer by the name of Don Alleson Athletic needed to liquidate a rather large quantity of closeouts, overruns, and irregulars. This liquidation was to take place for ten days in the form of a sale located in the three car executive parking garage at the company’s home office and distribution center in Rochester, New York. The sale began on July twentieth and was originally scheduled to last until the thirtieth of July….which came and went while still the sale continued….until December twenty second. By now the “sale” had grown in popularity and had taken on a life of its own. As well as a name, the Don Alleson Factory Outlet Store. Since the sale started in July and was to only last ten days, there were really no plans as to how to handle a garage sale in the winter. So, we did the only thing we could, which was to close for the season.
The store re-opened April 1, 1995 and remained in its original location (the garage) until November eighteenth of the same year. The store/sale had become so successful that it was decided to move it into the building proper. This was good because now we had both heat and air conditioning as well as about 4000 square feet of space. And the bosses all got their parking spaces back!
From this point on, the Outlet Store, as it had become known, continued to flourish. We enjoyed annual growth averaging 15% to 25% per year for the next seven years. At that time, April 1, 2002, the Outlet Store was bought from Don Alleson Athletic by the employee and his wife who had initially begun in the garage. The name was changed to Athletic Outlet and the store was moved to a 7500 square foot space in a large strip plaza next to a major shopping mall.
Although we still continue to sell the irregulars, closeouts, and over runs that got us started, we knew that in order to grow we would have to expand our offerings, and so we have. We now cater to teams, leagues, corporations, and businesses as well as our established base of retail customers. A significant portion of our business is custom work in the form of screen printing, embroidery, and heat transfers as well as special order uniforms, tee’s, sweats, and caps.
As we continue to grow and expand, it is our goal to provide the ultimate in customer service and satisfaction. We know how easy it is to end up in a garage!